Be Contagious! Effective Social Media Marketing
Everyone wants their content to be seen by as many people as possible. But what you really want is for your content to be shared by as many people as possible. (Which is really how to make the first thing happen, isn’t it?) Some people obsess about page views and “Likes”, but for me a better metric of content’s success is not how many liked it but how many shared it. It’s sharing content that ups your brand visibility and gets your message out there. This is especially cruci
Don't Be So Pitchy: Sure, elevator pitches are fine—for elevators
“The most fruitful and natural exercise for our minds is, in my opinion, conversation." —Michel de Montaigne “The only reason why we ask other people how their weekend was is so we can tell them about our own weekend.” —Chuck Palahniuk, Invisible Monsters Don’t get me wrong. It’s important to know who you are, know what you do, and know what you have to offer. It’s important to be able to articulate these things in a clear, coherent and pithy manner. (See my 20-10-4 exercise
Your Dog Is a Marketing Genius!
Sure, you can get an MBA, you can read Seth Godin religiously, you can webinar it up til the cows come home, but have you ever considered studying the marketing genius that lives under your very own roof? I’m talking about your dog. If you don’t have one, let me introduce you to one of my dogs, the delightful Dr. Waffles. While I’m at it, meet his equally persuasive cohort, my African Grey parrot, Butch. In only five short years (or 35, if you’re a dog), Waffles has mastered
You're Wrong About Why You're Depressed
There are reasons you feel depressed, but they may not be the ones you think they are. Maybe you’re like me, you get really down sometimes for what seems like no reason, or an incredibly stupid one. Say you overheard a friend say something mean, and you feel so blue you’re practically suicidal. Maybe you broke a toe and can’t take that skiing trip you were planning. Or perhaps someone was rude to you in a store and you sink into a deep funk you can’t shake for days. Or mayb
Best Job Hunting Advice You’ll Get, Ever!
A LOT of people come to me looking for help finding a job. They either contact me with a hidden agenda of wanting me to give them a job (fat chance), tell them about some incredible job somewhere for which they’d be perfect (fairly chubby chance), or help them craft their resume, LinkedIn profile or cover letter (be happy to). What I’ve noticed over the years, aside from the fact that a lot people have a LOT of nerve, is that most of these poor job seekers are going about it